Is satellite radio killing broadcast radio?
| Added: 18-02-2004 Author: Douglas Hanna Category: Satellite Radio |
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Broadcasting organizations such as the Channel and Infinity argument is not a straight answer! And they have a powerful weapon called HD Radio to return to their positions.
HD Radio is digital radio. Like, allowing a large increase ljudkvalitet. In fact, it makes good on AM radio is FM and FM sounds like you're listening to a CD.
Another important reason
But there are others, as necessary, satellite radio room has a conventional radio. First and foremost, is cost. Satellite radio costs anywhere from $11 to $14 per month and conventional radio is free. Because there are only about 5.5 million satellite radio listeners in the sand hundreds of millions of radio listeners. It's pretty hard to believe that satellite radio will never be with 100 million listeners, let alone several hundred million.
Second, satellite radio you can not provide information or local programs. People will always turn to their local stations for weather, traffic information, news and hear their favorite charm.
Third, satellite radio can not continue to use the draw as Howard Stern and Bob Dylan to attract customers because the cost is also the only barrier vs. revenue generated from new customers. In fact, J.P. Morgan lowered reserve only Sirius Satellite Radio and XM Satellite Corp., said that these companies face two challenges of short-term customer growth.
And a new concept called HD2
HD digital radio because it requires less spectrum. This allows FM stations to announce their channel on basic digital subchannels and two more. This Subchannels, which is activated with HD2, will be used by broadcasters for new program content. For example, oldies station might broadcast channels based on 80s and hits from the 70s to the HD2 channel. Subchannels only be free, they are likely to be commercial free to compete head-to-head with satellite radio.
In short, the radio will not die soon. Or at any time.
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