Long live radio
| Added: 24-05-2004 Author: Dave Wallker Category: Radio |
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Is unfortunate that this event was the 1996 Telecommunications act, which allows agencies to enter the market and maybe some media itself. These companies have been swallowed mom and pop stations and continue to save money through layoffs, leaving the mediocre, often very inexperienced staff to frame the day's activities. This has attracted a lot of life from ole girl. Typical modern radio D.J. ear several hats now. This person can perform a live show one, then the other before the show notes, schedules, promotions, ad writing, and much more. In addition, they can even plant a tower in the back and re-align the antenna. No joke, the center recently, I worked full-time engineers do not, and in an attempt to return on-air as early as possible - I do what I do. Sometimes I even take the role of toilet paper pointed Changer (What you wherever you go seems no one knows how to do that?)
All the faceless, passion, profit-driven mega-corporations that about Bled life out of the boom box. These companies and other big wigs simple design, programming stale template to implement all of their stations in the country. If you have a car in the entire country, you have probably heard ll m mainly what I'm talking about. 100 just playing songs, jingles are identical, even one (pre-recorded) disc jockey at various stations, in cities far and near each one. Is this not like going to bars Buffet desserts, soft serve dumping into the cone, but can not sprinkles on top, drizzle chocolate, butterscotch, or married'kung some crunchy nuts! Radio, in many markets, has been included.
Okay, I ll come down my bitter half Soapbox. In fact there are few radio stations out there working with the best interests of the communities they serve. Many of the centers and local live around the clock, caller into the air, out in the community, increase funding for local assistance, breaking with useful information, send dedication, playing the songs most requested, and to help find lost animals, perhaps the The most important - just be there for YOU.
Now, I want to go back to I-Pod dilemma. Although all these concepts are well schmancy digital technology, honest, conspicuous lack one important thing: the human touch. Your friend dj. He or she is always there, part of the day, which is an extension and your life experience - an entertaining performer, an informant reports. Makes me think of the former AT & T commercial reach out and touch someone.
I-Pod, PSP, or satellite radio won t give the local climate report, it did not know about the traffic snarl-up outside of the highway, was won t tell you about a big rock show at the Coliseum next week - finally, local sports teams goin to playoffs ... get the idea.
Some say music is the soundtrack of life, if that happens then set the radio DJ in the area, helping to create a soundtrack that is played in
It's time to bring back the scene.
Att is waiting.
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