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Sector lost most of the drugs used to sell 24 billion to the doctor?


Added: 07-09-2008
Author: Colby Wright
Category: Videoconference
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U.S. pharmaceutical sector uses more than $30 billion per year in sales and marketing efforts. Almost 80% of this expenditure is devoted to detailing the doctors and 90,000 pharmaceutical sales representatives. From the number of sales and changes in compensation to give an example where the doctors are paid the amount of services that must be done, and mirror-imaging sales force in which doctors, especially in the field of Primary Care, perhaps up to eight sales agents from one company to call them, sales agents and faces reduce the availability of doctors.

Primary Care in the area between 25% and 40% of all doctors either completely banned or severely limit access to their sales representatives, primarily because calls have traditionally been made by the representatives focused when the doctor saw the patient. Intrusion is the doctor / patient has resulted in deterioration of the relationship between doctors and drug companies. This not only applies in the Primary Care area, but now that they see a doctor in specific regions. With the example in the field of Primary Care, the doctor's office open for sales representatives, only 20% of the traffic generated by the representatives of the sales representative to talk with your doctor. Furthermore, the journey that resulted in meeting the doctor, only 90% the last 2 minutes or less.

This means that the industry might lose most of the $24 billion used to sell. Used that many doctors have loved their local tour rep. They were friends. Wakaenda football game, or play golf. They're respectful. This is not the reality today. Many doctors said that they did not know their local reps. Reps are always changing. They say that too many companies reps: that's too much repetition of one company, and many companies have too many reps call a doctor. The company has tried all sorts of ways but the drug companies woo doctors seem to be fighting losing battle.

Alternative sales channels is a monthly, face-to-face video detailing sessions and busy doctors provided by the new company, Clinical Information Network, Inc. to merge with drug companies increasingly busy network of doctors, get the chance to receive all the normal new phone from their target physicians. This is because when the doctor sign-up for the Network, they agree to start calling for two weeks for Clinical Drug Information Network sponsors. And because it targeted the video call your doctor at the comfort of their doctors to listen much more to receive and discuss the company's products. This is because the video was shown detailing has become clear to drive a recipe and produce an attractive ROI.

This also can compare metrics field-based/office typical reforms and sales representatives to visit a typical video sales representatives who may be located at the company's call center or even to work outside their homes.




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